Each social media platform has a unique way of adding value to your business, by getting the word out there and providing your business with the opportunity to grow and target a worldwide audience!

If your business became an active member of social media platforms such as Facebook, Twitter, LinkedIn, Instagram or YouTube, do you realise how many people you could be engaging with?

There are currently 3.48 billion social media users today, in 2019. This has grown by 288 million since only last year! Of course there’s a difference between being active and just having a “presence” online.

One of the most popular phrases we are getting lately in both tenders and requests from our clients is a “1 minute video”. This time stipulation is something which absolutely fascinates me and seems to have become very trendy in the past year, but is actually quite unproductive for a number of reasons. In its simplest form, we as publishers on digital platforms are not broadcasters, we are not restricted to time or length like most commissioned television productions are, so why are we  so hung up on the idea of 1 minute videos?