A digital audit is a customised report that we should all embrace as it gives us the opportunity to comprehensively improve the design of our website and digital content.
It is simply an inspection of all the practices, strategies, and outcomes of what a business has been doing to establish and improve its online presence, from the perspective of a neutral browser.
This method of having your content independently viewed and analysed, allows you the opportunity to discover if your message is clear to your potential customer, or in most cases - the message you want to deliver and the content you are publishing online are not aligned and consistent with each other.
The majority of us are so busy focusing on the day-to-day elements of our job that we don’t have time to inspect any other aspects of our digital presence that needs attention.
Digital marketing is constantly changing and with the information that you receive from a digital audit you will get the chance to identify underperforming areas of your digital presence online, competitive opportunities and additional ways to reach your target audience online.
As a marketing professional do you feel like every meeting is targeted at cutting back marketing expenses? I’m guessing that your answer to that question is YES. They don’t understand why you are putting money into advertising across your businesses social media platforms, website and into Google Ads.
Why not show them the results and how much traction your digital marketing endeavours are worth by carrying out a digital audit.
Firstly you need to think about your product or service and who your target audience is. Once this has been established you can plan to target them. With a digital audit you will be able to find out how to spark the interest of existing customers, discovering which aspects of your business they engage with and then improving these areas on your social media platforms and website.
Website Design: The performance of your website is important when you consider that this is where a customer goes to shop for your product or service. Checking your website to find all error messages, clean up broken links, fix slow-loading images, and assess server response times. These small maintenance steps can go a long way towards improving the user experience for your website visitors. A website can optimise this by focusing on landing pages, blog posts and a call to action. The use of these along with your best performing key words will deliver the best experience for your customers.
Social Media Marketing: Social media marketing is the tool that directs customers to your website or shop. Is your content appropriate for your target audience? Do you publish frequently? (At least once or twice per week). How do you share your content with your target audience? Which are the best ways for your content to reach your target audience via social media platforms, paid advertising, and referral traffic? As a business there are many ways of utilising internet marketing such as Google Ads and SEO tools to create more specialised targeting.
Performing a digital audit is a necessary component of your overall digital marketing strategy. By carrying out a digital audit on your business it will highlight the loopholes in your current strategy and ensure your time, efforts and return are being invested in the right direction.
If you are interested in a Digital Audit, please complete this short form or simply give us a call on +353 91 564870