It’s 6:58am on a lazy Sunday morning. “Mamma! Daddy! I’m up!”. That’s my wake-up call: my toddler announcing loud and proud that she is ready to go for the day, a full two minutes before my alarm clock was set to go off. So I get up and get ready for work as it’s the last day of the ‘Cúirt International Festival of Literature’ and GK Media have been Live Streaming the majority of its online programme this year.
It has been a really exciting time for all at #TeamGK as it’s the first ever international festival that we’ve streamed over an entire week. There are numerous events each day that we have been live streaming from the beautiful Town Hall Theatre in Galway City. The set-up for each event is completely different but it’s these challenges that we love, especially when we get to meet and film so many highly renowned writers and broadcasters at the festival.
Embracing innovation and new technologies has always been the ethos of GK Media. We first introduced Live Streaming as a new service back in 2018, but it was only when COVID-19 arrived that people suddenly realised the importance of virtual productions. Thankfully then we were fully equipped and ready to go LIVE which was of huge benefit to both our existing and new clients.
Live Streaming has quickly become one of GK Media’s most highly sought after services. Thankfully our long-sightedness paid off and we are able to Live Stream any event (from music gigs to stage productions, to conferences or AGMs and more: the sky is the limit!) across any platform (Zoom, YouTube, Vimeo, Facebook, website embedding, etc.) using a multi-camera set-up in professional HD broadcast quality.
In a world where the remote enjoyment of public or private events and functions has become part of our ‘new normal’, live streaming represents a key tool to enhance the delivery of contents for many businesses worldwide.
Even now as we begin to see the light at the end of the pandemic tunnel and hope to return again to attending live events in-person, a lot of companies have already decided to embrace the old and new by hosting live audience events again but with live streaming for a virtual audience too as the benefits are simply - global! Companies now realise that the potential reach of their audience is beyond four walls, and that they can scale and increase turnover exponentially by embracing a remote, international audience hungry to digest their content and participate in their events.
Financial benefits aside, live streaming has certainly made the world a smaller place by promoting audiences’ simultaneous engagement, no matter where they are tuning in from. Think about it: all of a sudden you have the opportunity to deliver your contents to folks who, for different reasons, would have never been able to attend your event in person. Not to forget that reaching out to more people than ever before will also make your organization stand out from the competition.
Finally, it’s worth mentioning that live streams and broadcasts come in different sizes but they can always be tailored to the event’s needs and specifications. They can be private and password protected, paid and ticketed events, public and completely free of charge, enhanced through Green Screen Technology (i.e. logos, background design, Live Captions and PowerPoint slides can be added) and delivered via a range of different platforms.
So what’s next? If you don’t want to be left behind in the race to global accessibility you should invest into Live Streaming your events by purchasing the necessary equipment or by hiring a creative media company in your area to look after your broadcasts.
At GK Media we provide Live Streaming Services for clients based all over Ireland so don’t hesitate to get in touch by emailing info@gkmedia.ie for further information.