72% of adults in Ireland are now listening to podcasts on a monthly basis.

They're listening 48 minutes per day - That's 12 days per year listening to podcasts!

Podcasting has exploded into a mainstream medium, and in 2025, it’s an incredible opportunity for businesses, entrepreneurs, and creators to connect with audiences in a personal, impactful way.

Ever thought about launching a podcast, but felt overwhelmed by the process?

This guide will walk you through every step with practical tips to get started - without breaking the bank or your schedule. At GK Media, we’ve helped dozens of clients turn their ideas into audio gold, and we’re excited to share that roadmap with you.

First, let’s tackle the why.

Podcasting isn’t just about jumping on a trend - it’s about building a platform where your voice becomes a trusted resource. Unlike text or video, podcasts reach people during their downtime - commutes, workouts, or chores - making it a uniquely intimate medium. It’s also cost-effective and scalable, with a low barrier to entry compared to other content types.

According to Edison Research, over 60% of U.S. adults have listened to a podcast – and those numbers continue to climb yearly. Your audience is out there waiting - why not meet them where they are?

Step 1: Define your niche.

This isn’t about casting the widest net; it’s about depth.
What do you know that others want to learn? Are you a business owner with operational insights? A creative with storytelling tips?
A niche keeps your content focused and attracts a loyal listener base. At GK Media, we’ve seen niche podcasts outperform broad ones every time - specificity breeds connection.

Step 2: Gear Up

A decent USB microphone delivers crisp sound and plugs right into your laptop. Pair it with free software like Audacity or GarageBand for recording and editing. Headphones help you monitor audio quality - any pair will do to start. Sound matters more than perfection.
Listeners forgive a little background noise if the content’s good. Our clients come to use our studio space as they prefer to bring a guest to a professional studio, rather than their home. But work with your budget first, and scale up from there.

Step 3: Plan your episode.

Keep it simple: a 15-20 minute chat works for beginners.
Start with a quick intro - who you are, what’s coming up. Then dive into your topic. Maybe it’s “Three Lessons from My First Year in Business” or “How to Hack Your Morning Routine.”
Wrap up with a call-to-action - invite feedback or point listeners to your website.
Scripting helps, but don’t over-rehearse; authenticity trumps polish in podcasting. Record a test run, listen back, and tweak as needed. Nervous? Imagine you’re chatting with a friend - it’ll loosen you up.

Step 4: Editing is your secret weapon.

Trim awkward pauses or “ums” with Audacity’s easy tools - just highlight and delete.
Add a royalty-free intro tune from sites like Free Music Archive to sound pro without copyright headaches. Keep it short - 10 seconds max.
Export as an MP3, and you’re ready to share. Don’t obsess over perfection; your first episode won’t be flawless, and that’s okay. Listeners love growth stories.

Step 5: Distribution is simpler than ever.

Platforms like Spotify for Creators host your show for free or cheerfully cheap, bringing it to Apple Podcasts, Google, and more.
Upload your file, write a catchy title (think “Start Here: My Top 5 Tips”), and craft a description with keywords - SEO matters in audio too.
Alternatively, you can invest in a paid platform on Podbean to incorporate Dynamic Ad insertion. Then add basic cover art via Canva.

Hit publish, and you’re live!

Sharing is caring, and that applies to your podcast too. Share the link on LinkedIn, Instagram, wherever your audience hangs out. Repurpose your podcast highlights as social media teasers to get people interested.

Remember! Consistency is your growth engine.

Start with one episode a month - manageable for busy schedules - then scale to biweekly as you find your rhythm.
Engage listeners by asking for questions or feedback via email or social. Over time, you’ll build a community. At GK Media, we’ve seen clients go from zero to thousands of downloads by sticking to this plan. One client, a health coach, hit 10,000 monthly listeners in six months with weekly 30-minute episodes.
Monetisation comes later - sponsorships, ads, or premium content - but focus first on value. Every episode is a chance to showcase expertise, drive traffic, or sell subtly.

**A client recording their podcast in GK Media Studios.**

Ready to start?

Pick your niche today, record a five-minute test, and send it to a friend for feedback. You’ll be amazed how fast it comes together.

At GK Media, we’re here to guide and support you - our studio recently won the Business All-Star Best Podcast Studio in Ireland award 2025, alongside the best audio and visual equipment.

And if you don’t like editing - we can do that for you too!

Not to mention scheduling your episodes, providing social media video clips to hook people in, and creating bespoke graphics to powerfully promote your podcast.

Just get in touch via info@gkmedia.ie

With attention spans at an all-time low, audiences are often looking for ways to consume quality information while they are busy driving, cleaning, working, or out for an evening stroll.

While Podcasts are no longer new, they have now been around long enough to gain huge popularity, and are still a growing content platform. Whether it is to provide educational content, share a meaningful story, or give people a behind-the-scenes look into your business, podcasting is one of the best ways to get people tuned in.

Let’s look at 6 reasons why:

Expand your network and connect with like-minded individuals:
With podcasting, you can connect with people who share your interests and learn from experts in your industry. By interviewing guests and sharing their insights with your audience, you can build relationships that benefit everyone involved.
Convenience for listeners:
Podcasts can be accessed and listened to anytime, anywhere, and on any device, making them a convenient way for audiences to consume content on-the-go.
Share your unique perspective:
By starting a podcast, you can share your thoughts and opinions on various topics and attract a dedicated following of listeners who appreciate your perspective.
4. Promote your brand and business:
Podcasting can be an effective way to build your brand and promote your business, creating a more personal connection with your audience and fostering brand loyalty.
5. Tell your story and connect emotionally:
By sharing your personal story on a podcast, you can create a deeper emotional connection with your audience, motivating and inspiring them with your experiences.
6. Have fun and unleash your creativity:
Podcasting is a creative outlet that allows you to express yourself freely and have fun while doing it. You never know what moments of humor or insight might resonate with your audience and lead to unexpected success.

Where to Start

If you think podcasting is a good move for your business but don’t know where to start, we have our own podcast studio with everything you need to produce a professional and high quality podcast. Come and record your show and we can help you get it up and running.

For more information visit: https://www.gkmedia.ie/podcasts

A Beginner's Guide to Start Podcasting