That dreaded word “Millennials”, also known as Generation Y, are the demographic cohort following Generation X and previous to Generation Z. The alphabet is out of letters after that so who knows what’s coming next!?

 Millennials were born between 1981-1996, now aged from 22 to 37 years old.

They have been labelled as self-entitled, lazy, narcissistic, money hungry and addicted to social media. Do you agree?

Videos currently play a powerful role in marketing and advertising. Conveying information over the internet has never been easier. 

The aim of using video in digital marketing is to capture the attention of web users. However, video recording, editing, and uploading on the web does not guarantee the expected exposure and response without a proper strategy.

85% of all internet users in the USA watch videos and its use in advertising is rising day by day. But have you been uploading videos and they’re not working for you? Then, the following are the things you should do to increase your video effectiveness