The Journey of Mark Duffy: From Drumming to Photography


Introduction

In our recent episode, we had the pleasure of hosting Mark Duffy, a professional landscape and commercial photographer. Mark shared his journey from being a drummer to becoming a successful photographer, his experiences with social media, and his insights on the music industry. Let's dive into the details of our enlightening conversation.

The Instagram Journey

Mark Duffy has grown his Instagram page to an impressive 48,000 followers, a feat that required an immense amount of work. He describes it as an obsession, emphasizing the importance of engaging with his followers and promptly responding to messages. Mark believes in the value of connecting with people and sharing his self-taught journey in photography, even if it doesn't always have a direct commercial benefit.

Despite not following the traditional advice of niching down, Mark posts a variety of photography genres on his page. He has also found work opportunities through Instagram, including collaborations with camera companies and commercial photography gigs.

The Learning Curve

Mark's journey in photography was not without its challenges. He discussed his experience studying music in college and the difficulties he faced finding information on specific terms and techniques. He emphasized the importance of having a mentor, especially when learning complex photography techniques like the Orton effect.

Mark often shares helpful links and resources with others who are learning, but he also encourages them to do their own research and make their own choices. This approach reflects his belief in the importance of self-learning and individual decision-making.

Collaborations and Reviews

Mark is an ambassador for a tripod company, a role that doesn't earn him anything from affiliate links. Instead, he receives equipment in exchange for content. He offers his followers discounts on the company's products, but also emphasizes their freedom to choose other brands if they prefer.

When it comes to reviewing products and creating content, Mark strives for honesty and authenticity. He prefers to have a thorough understanding of the product before creating content around it, even if it means taking longer to post videos. This approach ensures a more knowledgeable and authentic presentation.

The Misconception of Social Media Success

Mark and I discussed the misconception that having a large following on social media automatically leads to commercial success. Despite having a verified account and a significant number of followers, Mark explained that it hasn't translated into as much commercial work as he had hoped for. He believes the problem lies in not knowing what potential clients are searching for and that he hasn't had to advertise himself yet.

Mark shared an example of a video he did sarcastically, an unboxing video of wireless microphones. Despite using engagement hacking tactics to generate more comments and engagement, the video didn't result in any additional work or business opportunities.

The Shift from Music to Photography

Mark's decision to sell his drum kit and step away from gigging was a significant turning point in his life. He had been playing drums for over 20 years and had a deep passion for music. However, he felt more inspired and accepted in the fields of photography and videography.

Mark noticed that the music industry was changing, with fewer people learning instruments and more focus on production and technology. He decided to prioritize his love for photography and put his drums on the backseat.

The Impact of Drumming on Photography

Mark's background in drumming has had a significant impact on his photography career. Being a drummer taught him discipline and the importance of practice, which he now applies to his photography. He can spend hours perfecting a shot, taking hundreds of photos to get just a few usable ones.

Mark believes that his experience playing different genres of music has made him a more open and well-rounded person. He aspires to be remembered as one of the greatest photographers to come out of Ireland and constantly seeks to improve his skills and put his own unique spin on his work.

Conclusion

Mark's journey from drumming to photography is a testament to his passion, dedication, and hard work. Despite the challenges and misconceptions surrounding social media success, he continues to pursue his passion for photography and connect with his audience.

If you're interested in Mark's work, I highly recommend checking out his Instagram, Facebook, and YouTube. He encourages listeners to reach out with any questions they may have, except for one secret technique he calls "the glow," which he keeps under wraps.

Investing in Employees and Personal Growth: A Conversation with Jessica Lavery

As the host of this podcast, I had the pleasure of engaging in a fascinating conversation with Jessica Lavery, the marketing manager for Resilience Healthcare. Our discussion covered a wide range of topics, from the importance of investing in employees to the challenges and rewards of working in marketing.

The Importance of Employee Investment

Jessica kicked off our conversation by emphasizing the importance of investing in employees and supporting their personal growth. She suggested that businesses should encourage their employees to attend conferences, talks, and courses to expand their knowledge and bring new insights back to the business. This is a valuable lesson for any business leader looking to foster a culture of continuous learning and improvement.

Jess's Background and Personal Values

We then delved into Jessica’s background and her loyalty as a friend. I had previously spoken to a mutual friend, Keira, who praised Jessica for being the kindest and most loyal friend. Jessica attributes her loyalty to the belief that what goes around comes around, and she treats others the way she wants to be treated. She emphasized the importance of being a friend's biggest cheerleader, even when they're not present.

Jessica also shared her belief in supporting and cheering on other women, especially in the age of social media. This is a powerful reminder of the importance of solidarity and support in our increasingly connected world.

From Fashion Journalism to Marketing

Jessica’s journey into marketing was not a straightforward one. She initially had a passion for fashion journalism and even had a fashion column in the Galway Advertiser. However, after graduating in 2008, she found that there were no jobs available in journalism. Determined to find a way, she took a job as a makeup artist at Brown Thomas, despite having no prior experience in makeup.

This experience taught Jessica the importance of adaptability and resilience in the face of adversity. It also gave her a unique perspective on the power of marketing, as she observed how people always found a way to buy makeup, even during the financial crisis of 2008.

Balancing Motherhood and Career

At the age of 23, Jessica became a mother, which brought about another significant change in her life. She reflected on the transition from being a student to being responsible for someone else. Despite the challenges of balancing motherhood with her desire to still live a carefree life in her 20s, Jessica acknowledged that becoming a parent brought purpose and a sense of achievement to her life.

Lessons from a Career in Marketing

Jessica shared valuable insights from her career in marketing, emphasizing the importance of proving oneself every day by delivering results for clients and building strong relationships. She also highlighted the importance of brand awareness and consistency in marketing, using the example of Pampers advertising to a broad audience, even if not everyone currently needs their products.

Jessica also discussed the challenges of dealing with reactive decision-making in marketing, where sales fluctuations can lead to sudden changes in marketing plans. She believes that marketers should take back control and not let a bad weekend dictate their entire strategy.

Embracing Fitness and Finding Joy in the Small Things

Jessica also shared her experience of being pregnant for the second time and her dedication to going to the gym. She found joy in the small things, such as spending time with her kids and enjoying the beautiful weather. She made the most of her time off and manifested a new job and a new car within two weeks.

Attracting New Talent and Creating a Positive Work Environment

Finally, Jessica discussed her role in attracting new talent and creating a positive work environment at Resilience Healthcare. She believes that by fostering happiness among employees, they become advocates for the company and help attract new talent.

One aspect of Jessica's job is creating content, particularly videos, to give a voice to the service users they work with, many of whom have autism and may be nonverbal. She finds this aspect of her job incredibly rewarding as she helps these individuals find their voice and platform.

In conclusion, my conversation with Jessica Lavery was a treasure trove of insights and lessons on personal growth, resilience, and the power of marketing. Her story is a testament to the importance of investing in employees, embracing change, and finding joy in the small things.