The year 2020 is right around the corner! For many of us futuristic thinkers this gives us the chance to get ahead of our competitors before the next year rapidly approaches.
By tapping into the most modern innovations, along with the trusted traditional marketing techniques such as video, you will immediately be ahead of the game.
Here are our thoughts on some of the big marketing trends coming your way next year..
Social Media
Social media has become the focal point of our universe and is continuing to grow. There is no excuse for online stores not to create advertisements and posts on these social media platforms. Facebook and Instagram are widely used to shop directly from your advertisement or post on the platform. For example, 72% of Instagram users have purchased a product via the app.
Virtual and Augmented Reality
Augmented reality allows customers to try products before purchasing them. For example, Ikea has an app which allows users to visualise what a piece of furniture would look like in their home before making a purchase.
Artificial Intelligence
The use of live chat and built-in phone support is quickly moving in the direction of global chatbots and artificial intelligence. Chatbots are an artificial intelligence feature that can be embedded and used through any major messaging apps. The reason that chatbots have become so popular is to correlate with the needs of online users. 42% of people expect an immediate response, within five seconds and 36% of users expecting a response within five minutes. In 2020, it is expected that more companies will be using these conversational marketing tools, to meet the needs of their customers and keep up with digital marketing trends as they continue to evolve.
Video Content
Video is one of the most successful content formats and is now considered the new wave of PR. Video has the ability to communicate directly with your audience in the style & tone you want and also directs and keeps visitors on your site for longer. People are also embracing the interactive content within videos, which can offer buyers a different way to absorb content such as pop up questions. 91% of buyers are seeking more visual and interactive content. Video content is also ideal for users that wish to share the content, which in turn, will help to grow you brand awareness worldwide. Your content is also what search engines provide to searchers online, so continuing to produce high-quality content is a must.
Personalisation
This can provide marketers with engagement data that can enhance future content initiatives, enable increased personalization and offer more relevant experiences.
Personalisation drives impulse and repeat purchases. 61% of customers have reported that personalisation has helped them achieve a superior customer experience, resulting in increased visitor engagement. Just make sure you correctly use any data on customers and comply with GDPR guidelines.
Live Video
On average, live videos on Facebook and Instagram keep your audience watching three times longer than recorded ones. The daily watch time for Facebook Live videos have quadrupled in a single year. Facebook announced that live video on average generated “six times” as many interactions, which are a key metric for ranking higher in your followers news feeds. Live video is a very powerful social media tool, yet, only 31% of businesses use this method. Why not get that edge on your competition by simple incorporating live video into your marketing strategy for 2020? A total of 60% of social media marketers have expressed that posting live videos was effective.
Community Marketing
Online brand communities drive sales and engagement. This can be used to create spaces for people to discuss shared interests, answer common questions, and build relationships from their interest in your product. With the increased use of online platforms, people crave community more than ever. Individuals want to build relationships with people they trust so what better way to provide this than to build a community for your product.
Next-Level Visuals in Content
Platforms that use visual content will continue to thrive in 2020. For entertainment and communication, people love the power of dynamic or interactive imagery. For adults, YouTube is the most-used platform, even more than Facebook. Visuals in content are going to get more interesting in 2020. For example, Snapchat allows you to create your own augmented reality filters and lenses.
Marketing is continuing to change at a fast pace, by following these marketing trends for 2020, it will certainly put you on the right track to success.
If you are interested in more marketing advice, please drop our team an email and we can provide you with more information on our packages