I need to grab the attention of you, the reader. To begin I know that if you happen to be in the category of so-called Millennials or Generation Z, that will only give me approximately 8 to 12 seconds to communicate as effectively as possible.
How to market your product or service successfully? You need to use video to tell your customers exactly what they want. To do this the visual impact of a video on a customer is second to none.
Considering 80% of your competition is already using video advertising, that should be reason enough to join the pack, except, along with that, a whopping 90% of customers have reported that videos push them to make final purchasing decisions.
Achieving video success can be easy if you know what to aim for.
· Search Engine Optimization
By using videos your website is 50 times more likely to appear on the first page of a search engine. You can optimize this by choosing the right platform to post on, inserting subtitles, using an engaging thumbnail image and selecting a catchy title and description with clever hashtags.
· Web Traffic
Videos are projected to claim more than 80% of all web traffic by 2019. By posting videos onto your social media platforms such as LinkedIn, Facebook, Instagram, Twitter this will increase the chances of driving traffic to your site.
· Higher Profits
Marketers who use video grow revenue 49% faster than non-video users. The reason for this is that four times as many customers would rather watch a video about a product or service than have to read about it.