It’s 10:30pm on a random mid-week evening and it’s finally time to put your feet up, watch a movie and chill before bed. You are half-unconscious on the couch until you remember: social media posting. Oh no. You didn’t post anything today. Or yesterday. Well, you actually can’t recall the last time you published some fresh content on your business’s social media accounts.
Truth be told, a lot of start-ups and SMEs don’t have the time or the resources to manage their Social Media Platforms on a regular basis and end up missing out on the biggest (and cheapest) opportunity they have to promote their business. Occupied with the day-to-day running of their business, Social Media Management often slips to the bottom of the priorities list.
So you know how important it is to build your businesses’ online presence, but you don’t have the time or skillset to do it. Is there a solution? There is in fact, and they are called a social media manager.
Unsure if this is the right business decision to make in line with your marketing budget? Read on if you still need a bit of convincing and discover the advantages of outsourcing your Social Media Management.
1. Eye on the prize
Social Media Experts do this for a living: they are constantly on Social Media so rest assured they are the first ones to know about all the new tricks and trends to navigate any platform. They analyse and adapt all tools available to the very specific business needs of each client, enhancing their social media presence through customised and original content.
2. Too many cooks spoil the broth
Many SMEs allow multiple staff members to simultaneously access and maintain their Social Media Platforms - which is a big mistake. Whilst it’s perfectly OK to manage your Social Media in-house (as long as enough time and resources are allocated to this task), this is a job that can only run efficiently through a designated cohort. Consistency should be your motto when it comes to social content creation and this is something that can only be achieved by a tight team who is able to maintain the same vision, concept and visuals across your different channels. It is definitely not something for everybody to “chip in” for.
3. Consistent and Reliable
A Social Media Expert will schedule and publish the right amount of posts according to your Social Traffic peak times in order to optimise your organic reach. Once again, consistency is key as there is no point in over-posting one week and then go missing in action the next. A good balance in social content posting is essential to achieve regular engagement with your fan base.
4. Your Right Hand Man
When you hire a Social Media Expert, the first thing they will do is to take time to get to know your business, branding and vision. Their job is to research and create appropriate and original content that will match your company and your customer base. They will also draw up a Social Media Marketing strategy for the following six to twelve months where together you can set goals: enhancing brand awareness, growing your customer base, driving traffic to your website and more.
5. The Proof is in the Pudding
Social Media Managers know what content is best for you because they monitor and analyse the data your content generates. This way, they know exactly what works and what doesn’t. They are able to understand complex analytics and learn how to use this information to maximise your performance and make your brand shine amongst the mountain of online content.
GK Media have years of experience in Digital Marketing and Social Media Management. We are always very excited to help our clients reach the top in the intricate world of Social Media and relieve them from what they see as a daunting task.
Check out our Social Media Management Packages and don’t hesitate to contact us if you wish to discuss a plan to suit your specific business’s needs.
